Graduate Bulletin
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1996-1997
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Marketing
In the College of of Business Administration
Office: Student Services 3356
Telephone: (619) 594-5317
George E. Belch, Ph.D., Professor of Marketing, Chair of Department
Michael A. Belch, Ph.D., Professor of Marketing
Robert W. Haas, D.B.A., Professor of Marketing
Kathleen A. Krentler, D.B.A., Professor of Marketing (Graduate Adviser)
Massoud M. Saghafi, Ph.D., Professor of Marketing
Donald Sciglimpaglia, D.B.A., Professor of Marketing
Ronald W. Stampfl, Ph.D., Professor of Marketing
Pradeep K. Tyagi, Ph.D., Professor of Marketing (Graduate Adviser)
Dinoo T. Vanier, Ph.D., Professor of Marketing
Thomas R. Wotruba, Ph.D., Professor of Marketing
696. Seminar in Selected Topics (3)
Intensive study in specific areas of marketing. May be repeated with new content. See Class Schedule for specific content. Maximum credit six units applicable to a master's degree. Maximum combined credit of six units of 596 and 696 applicable to a 30-unit master's degree. (Formerly numbered Marketing 795.)
701. Seminar in Marketing Planning and Programs (3)
Prerequisite: Business Administration 655.
Analysis and planning of marketing programs. Emphasis on quantitative assessment, market measurement and forecasting, budgeting, organization and development of marketing strategy. Integration of marketing programs concerning product plans, pricing, promotion and distribution.
760. Seminar in Consumer Behavior (3)
Prerequisite: Business Administration 655.
The study of consumer behavior in relation to marketing strategy and the changing environment of business.
761. Product Innovation Management (3)
Prerequisite: Business Administration 655.
New product development and issues related to overall management of product innovation in context of entrepreneurial opportunity, start-up ventures and existing organizations. Focus on planning, design, and implementation of marketing strategy.
762. Seminar in Advertising Management (3)
Prerequisite: Business Administration 655.
Advertising and sales promotion in relation to the planning and implementation of marketing strategy.
763. Seminar in Sales Management (3)
Prerequisite: Business Administration 655.
Sales management and personal selling decisions and strategies in business organizations.
766. Seminar in Marketing Research (3)
Prerequisites: Business Administration 655 and Information and
Decision Systems 602.
Application of statistical and mathematical methods to market problems, consumer research, and product analysis.
767. Seminar in Business Marketing Management (3)
Prerequisite: Business Administration 655.
Management of marketing decisions particular to organizational customers and prospects. Emphasizes marketing to private, commercial, institutional, and governmental customers in both domestic and global markets.
769. Seminar in International Marketing (3)
Prerequisite: Business Administration 655.
The impact of cultural, social, political, economic, and other environmental variables on international marketing systems and the decision-making process of multinational marketing operations.
779. Advanced Marketing Strategy (3)
Prerequisites: Business Administration 655 and advancement to
candidacy.
Development, implementation and evaluation of marketing strategy and planning. Role of marketing planning in overall corporate strategic planning process. Use of contemporary techniques and models in strategic planning process.
790. Directed Readings in Marketing (3) Cr/NC
Prerequisite: Advancement to candidacy.
Preparation for the comprehensive examination for those students in the MBA program under Plan B.
797. Research (3) Cr/NC/SP
Prerequisite: Advancement to candidacy.
Research in the area of marketing. Maximum credit six units applicable to a master's degree.
798. Special Study (1-3) Cr/NC/SP
Prerequisite: Consent of staff; to be arranged with department
chair and instructor.
Individual study. Maximum credit six units applicable to a master's degree.
