The San Diego State University 1996-97 General Catalog on the World-Wide Web cannot
be considered the official publication for the University.
Please refer to the printed General Catalog
General Catalog versions and rights
Marketing
In the College of Business Administration
Office: Student Services 3356
Telephone: (619) 594-5317
A Member of the American Assembly of
Collegiate Schools of Business.
Emeritus: Akers, Apple, Barber, Darley, Hale, Lindgren, McFall, Settle
Chair: Belch, G.
Professors: Belch, G., Belch, M., Haas, Krentler, Saghafi, Sciglimpaglia, Stampfl, Tyagi, Vanier, Wotruba
Master of Science degree in business administration.
Master of Business Administration.
Major in marketing with the B.S. degree in business administration.
Teaching major in business for the single subject teaching -credential.
Minor in marketing.
The undergraduate business administration program at San Diego State University is structured such that students desiring a business administration major are first admitted to the prebusiness administration major for their first two years of university work. During these first two years students should complete general education courses and a common core of nine lower division preparation for the business major courses - Accountancy 201, Financial Accounting Fundamentals; 202, Managerial Accounting Fundamentals; Finance 140, Business Law; Economics 101, Principles of Economics (Macro); Economics 102, Principles of Economics (Micro); Information and Decision Systems 180, Principles of Information Systems; Information and Decision Systems 290, Business Communication (not required for accounting majors); Mathematics 119, Elementary Statistics for Business; and Mathematics 120, Calculus for Business Analysis. These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. All students must have fulfilled the SDSU Mathematics Competency and SDSU Writing Competency requirements and have completed 56 college units.
Supplemental admissions criteria must be met before students may declare an upper division major and be eligible for upper division courses. For current information concerning admissions criteria and procedures, contact the Business Undergraduate Program Office (BA 448).
Also, before enrolling in upper division courses offered by the College of Business Administration, students must be competent in the operation of personal computers, including word processing and spreadsheets. These skills are required in upper division business courses.
Business administration majors may not complete a minor in the College of Business Administration.
The College of Business Administration is concerned that each individual upper division student makes reasonable academic progress toward earning a degree. To this end, the College will counsel students who have earned less than a "C" (2.0) average each semester. Further, such students will be warned that continued poor performance may result in their removal from any business major.
Lower Division: Courses clearly equivalent in scope and content to San Diego State University courses required for minors or as preparation for all business majors will be accepted from regionally accredited United States institutions and from foreign institutions recognized by San Diego State University and the College of Business Administration.
Upper Division: It is the policy of the San Diego State University College of Business Administration to accept upper division transfer credits where (a) the course content, requirements, and level are equivalent to San Diego State University courses and (b) where the course was taught in an American Assembly of Collegiate Schools of Business accredited program. Exceptions require thorough documentation evidencing the above standards.
Marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives." (American Marketing Association, 1986.)
The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own particular nuances.
Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.
The employment outlook for graduates in marketing continues to be very favorable in all areas, especially in sales for those who hold the bachelor's degree. Some of the more common career opportunities for marketing graduates include:
Sales, which is the most common source of employment for recent marketing graduates. Sales people supervise retailing operation in large department stores, serve as sales representatives for manufacturers and wholesalers, and sell a variety of services and equipment.
Advertising and promotion specialists such as copywriters assemble information on products and services, study the characteristics of potential consumers, and prepare written materials to attract attention and stimulate interest among customers; advertising managers supervise the promotional activities of retailers, wholesalers, or manufacturers; account executives represent advertising agencies in negotiating contracts with clients for advertising services, offer advice in problem areas, and serve as troubleshooters in disputes between clients and the agency; media directors coordinate the purchasing of space in newspapers and magazines and arrange for commercials on radio and television; and production managers supervise the work of copywriters, artists, and other members of an advertising team.
Market research specialists collect, analyze, and interpret data to determine potential sales of a product or a service. They organize and supervise surveys, study the results by using statistical tests, and prepare reports with recommendations for management.
Product specialist/managers plan and coordinate the marketing functions specific to particular product(s)/brands.
Physical distribution specialists are responsible for the warehousing of products, the packing of shipments, and the delivery of orders to retailers or consumers.
Purchasing specialists, commonly known as buyers, acquire the materials and the services that are essential to the operation of a business or organization.
Preparation for the Major. Accountancy 201, 202; Economics 101, 102; Finance 140; Information and Decision Systems 180, 290; Mathematics 120 or 150; and Economics 201 or Mathematics 119. (27-29 units)
These prerequisite courses may not be taken Cr/NC; the minimum grade in each class is C. Additional progress requirements must be met before a student is admitted to an upper division major.
Upper Division Writing Requirement. Passing the University Writing Examination or completing one of the approved writing courses with a grade of C (2.0) or better.
Major. Forty-six upper division units consisting of Marketing 370, 371, 470, 479; Finance 323; Information and Decision Systems 301, 302; Management 350, 405; sixteen units selected from Marketing 372, 373, 376, 377, 472, 473, 474, 476, 478. A minimum of 52 units of coursework applicable to the bachelor's degree must be completed outside the areas of business administration and economics. A maximum of six lower division units of accountancy courses may be used to satisfy degree requirements. Of the 128 units required for the degree, at least 60 units must be at the upper division level. A "C" average is required in the courses stipulated here for the major.
All candidates for the single subject teaching credential in business must complete all requirements for the applicable specialization as outlined in this section of the catalog under Policy Studies or Teacher Education. Students must complete the requirements of a major in one of the five departments within the College of Business Administration. In consultation with the single subject credential adviser in the College of Business Administration, undergraduate students must develop programs which fulfill the State credential requirements. All undergraduate majors must demonstrate office skills proficiency. Finance 389, Personal Financial Planning, is required of all teaching credential majors. Of the 128 units required for the degree, at least 60 units must be at the upper division level.
Student programs must be approved in advance by the College of Business Administration single subject credential adviser.
The minor in marketing consists of a minimum of 21 units to include Marketing 370; Accountancy 201; Economics 102; and 11 or 12 units selected from Information and Decision Systems 301, Marketing 371, 372, 373, 376, 377, 470, 472, 473, 474, 476, 478.
Courses in the minor may not be counted toward the major, but may be used to satisfy preparation for the major and general education requirements, if applicable. A minimum of six upper division units must be completed in residence at San Diego State University. Students with a major in the College of Business Administration or in International Business may not complete a minor in the College of Business Administration. Students must officially declare the minor before taking any upper division business courses. Additional requirements must be met before the student may obtain permission to declare a business minor. See an adviser in the Business Undergraduate Program Office (BA 448) for more information.
370. Marketing (3) I, II
Prerequisite: Approved upper division business major, business
minor, or another major approved by the College of Business Administration. Proof of completion of prerequisite required: Change of
major form or other evidence of acceptable major code. Marketing
majors must complete this course with a minimum grade of C (2.0).
Function of marketing in the organization and in society. Topics include market analysis and consumer behavior, product planning, pricing, promotion, distribution, and international marketing.
371. Consumer and Buyer Behavior (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
Personal, social, and cultural factors that distinguish identifiable market segments and influence buyers' and consumers' responses to marketing programs.
372. Retail Marketing Methods (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0) Proof
of completion of prerequisite required: Copy of transcript.
Retail store and direct retail marketing organization, site location, personnel, promotion, purchasing, merchandising, inventory, and control methods.
373. Marketing Communication and Promotion (4)
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
Communication and promotion theory; advertising, personal and media selling, public relations, and publicity strategy, methods, measurement, and ethics.
376. Global Marketing Strategy (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
International marketing and trade principles; comparative economic and sociocultural systems; entry, counter-trading, transfer pricing, and promotion.
377. Selling Strategy and Practices (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
Selling strategy and practices as an integral part of the total marketing system, including territory management, consultative selling, negotiation, and system selling.
470. Marketing Research (4) I, II
Prerequisites: Completion of lower division courses in the major or
minor. A minimum grade of C (2.0) in Information and Decision Systems 301 and Marketing 370. Proof of completion of prerequisites
required: Copy of transcript. Recommend concurrent registration in
Marketing 470L.
Methods of information generation and interpretation for marketing decisions; research design, data sources and collection, analysis and reporting techniques.
470L. Marketing Research Laboratory (1)
Two hours of laboratory.
Prerequisites: Completion of lower division courses in the major or
minor. A minimum grade of C (2.0) in Information and Decision Systems 301 and Marketing 370. Proof of completion of prerequisites
required: Copy of transcript. Recommend concurrent registration in
Marketing 470.
Computer practicum. Use of SPSS computer programs for analysis of marketing research survey and experimental data.
472. Advertising and Promotion Management (3)
Prerequisites: Marketing 371 and 373; concurrent registration in
Marketing 478. Proof of completion of prerequisites required:
Copy of transcript.
Management of the advertising and promotion functions. Promotional planning, implementation, and evaluation.
473. Sales Management (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
Sales force organization, recruitment, selection, training, compensation, evaluation, and control; sales analysis, costs, budgets, and quotas; coordination with personal selling.
474. Business Marketing (4) I, II
Prerequisite: Marketing 370 with a minimum grade of C (2.0). Proof
of completion of prerequisite required: Copy of transcript.
Marketing practices and strategy designed for organizational customers; focuses on purchasing practices of organizational customers and development of marketing mixes for private, commercial, institutional, and governmental markets, both domestic and global.
476. Computer Applications in Marketing (4) I, II
Prerequisite: Marketing 470 with a minimum grade of C (2.0).
Applications of computer technology and techniques in marketing research. Topics include geodemographics, market forecasting, database marketing, computerized graphics, on-line databases and multivariate analysis.
478. Advertising and Promotion Management Project (1)
Two hours of activity.
Prerequisite: Concurrent registration in Marketing 472. Proof of
completion of prerequisite required: Copy of transcript.
Advertising and sales promotion program development project; initial design, pretesting, implementation, and program evaluation.
479. Strategic Marketing Management (4) I, II
Prerequisites: Marketing 371 and 470 with a minimum grade of
(2.0) or an average of 2.0 in both courses. Completion of lower division
courses required in the major or minor. Proof of completion of prerequisites required: Copy of transcript.
Strategic planning, integration, management, and control of the marketing functions and mix; applying decision techniques for marketing problem solution.
496. Selected Topics in Marketing (1-4) I, II
Prerequisite: Consent of department chair.
Selected areas of concern in marketing. See Class Schedule for specific content. May be repeated with new content with consent of department chair. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor's degree. Maximum credit six units.
498. Investigation and Report (1-3) I, II
Prerequisites: Senior standing and consent of instructor.
A comprehensive and original study of a problem connected with marketing under the direction of one or more members of the marketing staff. May be repeated with new content. Maximum credit six units.
499. Special Study (1-3) I, II
Prerequisite: Consent of instructor.
Individual study. Maximum credit six units.
webmaster@libweb.sdsu.edu
Copyright © 1996, San Diego State University. All rights
reserved.
